Then how did this get 100,000 views in 2 and a half weeks? I know for a fact that the average BMXer now considers street his favorite type of riding; our recent demographic survey says that 72% of TCU’s readers (or at least the 1700 or so who were willing to fill out a survey for me) consider street their favorite form of riding; hilariously/amusingly/weirdly/unfortunately, Vital’s media kit says that 77% of their reader’s agree. But when 2 riders who are virtually unknown can go platinum (100,000 views is platinum, 50,000 is gold, a million is diamond just like in the record business) off of a 3 and a half minute skatepark session, what does that say? Top street edits from big name street pro’s like Brad Simms and Nathan Williams don’t even get those kind of numbers. A fairly popular edit (something like the OSS trailer, the Tony Neyer exclusive or Miles Rogoish) will usually settle in around 20,000 views after a couple months. Unknown riders first getting posted on TCU/Ride/Vital will often get somewhere around 5000. So t 100,000 in 2 weeks from a couple of Scottish kids riding an indoor park is really remarkable. That’s as many as the Fiend promo, which if you ask me (or anyone really) was the most popular street edit of last year amongst those who “get” BMX and it’s been out for 5 months.

Of course this could just be an example of variance at work; maybe some big time sports website ended up featuring this one that we don’t know about, but time and time again I see well done park edits get an unbelievable number of views, way higher than street edits get. Most street pro’s who are in their 20′s these days don’t put much effort into their skatepark edits, so when 2 guys like Alex and Kriss put out a really amazing video with both “street” stuff along with tranny based tricks, kids go nuts for it. I think there’s something relatable about these 16 year old’s who are so unbelievably talented that gets their edits a ton of views. In other words, these dudes are insanely marketable.

I lived through the age where skateparks went from the norm to painfully unhip. The Animal video came out and it was the coolest thing in the entire world, so everyone else quit filming tranny in their video parts regardless of if they enjoyed riding it. But the average 16 year old doesn’t have that memory wired into their brain anymore.

Previously: Press Rewind: Alex Donnachie: Crankslide Hard 180.| 20Twenty/Seventies at “Our House”| BSD – Scottish Bike Show