Here’s another Free Lunch segment with Dakota. Interesting things he covers include Chris Cole (I don’t think it was ever publicly stated that Chris Cole is co-owner of Cult, in fact Robbie said that his involvement was “more on a friendship level” in his TCU interview). He also mentions that he wasn’t stoked on his recent signature Lotek’s (causing him to quit for Vans) because he didn’t have any input and that it was supposed to be Ian Schwartz’s signature shoe prior to Ian quitting riding to play Farmville.
UPDATE: Rich responds on Formspring:

I can kind of see both sides, but dissing your signature product right after it has shipped, even after you left the team, is like “how not to quit a sponsor 101″.
Previously: How To Wallride With Dakota Roche.| Dakota Roche Bike Check On Dan’s 360| Cult’s Clubhouse Jam Edit