We posted the cover of the newest BMX magazine, Case, the other day and now ESPN has an interview with the founder, Mike Netley. Peep the introduction:
“No two ways about it though, the odds are stacked against print; last time I checked the numbers, BMX magazine sales were on the way down, costs were on the way up, BMX companies were migrating towards the Web or were busy creating their own print media, and bike shops I spoke to couldn’t sell the mags for love nor money. Once important and influential magazines are now becoming small fish in an ever-expanding pond, and it would take a brave person to think about launching a brand new BMX mag these days. However, I know at least one.”
Interesting. If you’ve got any kind of interest in magazines or the BMX industry in general this is definitely worth reading and Mark even manages to keep his overwhelming salt towards Ride UK to a minimum (just saying!). Also excited to hear that my boy Maria (you might remember him from the Come Up SF BMXFU section) has an interview.
Previously: New Case Cover.| Case 6 Cover| Case Issue 5.