New Lotek Print Ad.


Here we have Lotek’s first print ad in a magazine in like 3 years featuring Eric Lichtenberger. Check it out in full after the jump.

Previously: Woodward West Winter Session| Eric Lichtenberger Day In The Life.| Sunday: Sun-Dazed at Woodward West

  • http://Website bill

    im into it!

  • http://Website nwsucks

    haha white boy sure does got hops

  • http://Website tom perry

    Eric is raddd I mean stoned

  • http://Website count grishnackh

    my ex said this kid is hot, i was bummed… i bet she flicked her bean to him after not getting off from my penis.

    and this dude has hop.

  • http://Website andy

    those trees look like old women legs

  • http://Website bobby b

    i think they need to re-name lotek to chill

  • http://Website n

    Eric is a stud!!! legit dude as a whole

  • http://Website the graber

    i wish they had better people designing these ads.

  • http://Website student o f a22

    wtf

  • http://Website the mids

    absolutely horrible layout

  • http://Website fasttimes

    this is a nice picture just anyone who could bunny hop 2 ft could do it

  • http://Website chrome

    who in this day and age can bunny hop 2 feet? that would be impressive,

  • http://Website sam

    that’s like two and a half ft, and he’s threading the needle bro.

  • http://Website Tom

    Terrible lay out and tiny hop.

  • http://Website FuckAdam22

    I like the idea of a bmx shoe company, seems good for the industry. I just wish Lotek would either step up heir quality or step the fuck out. I can buy those pieces of shit for cost but its still more expensive than just about any other reputable brand because of how fast the pieces of shit fall apart. I hope one of you cheap fucking pussies from Lotek actually reads enough comments like this, maybe enough to realize that your shit quality is fucking your already shit sales. Good luck with the company anyhow. Hype seems to be what keeps you guys going. On the subject of hype, at least the parts that say Cult on them aren’t pieces of shit.

  • http://Website poopeprscooper

    that looks fucking sweet

  • http://Website wild
  • http://Website Jesus H.

    Loteks just like more and more like nike 6.0′s every season. Piece of SHIT. I HATE NIKES

  • http://Website Bryce Buchanan

    BMX isnt about big tricks and big hops. Have fun on your bike and quit bitching. Oh wait that would mean that you guys would actually have to ride your bikes rather than looking at how cool it looks in the corner of your room as you sit on your asses and blog about shit you’ll never amount to.

  • http://Website Jesus H.

    amen

  • http://Website henderson

    loteks suck and warranty is a joke

  • http://Website ned

    i fucking hate this company

  • http://Website fasttimes

    im not blind bro. i wouldnt realy call that a thread the needle. he has a very large space to go through

  • http://Website FuckAdam22

    Fact.

  • http://www.delcobrand.com schnell

    If your going rider owned with shoes wear Orchid. They won’t blow up in a week.

  • http://Website boy

    Dats what’s up! Holla! Shynin!

  • http://Website timm-e

    yeah well,they got a product theyre selling,and the quality of the product isn’t worth the money they ask for..thats something that cant be denied.long live riding for fun though!

  • http://Website meh…

    shoes are like cars, every brand has models that last and ones that dont and some put out higher average quality than others.
    it seems like every shoe company these days thinks its cute to make shoes with paper thin soles and those stupid jelly patches in the heel, which make the heel tear apart in about a month and a half. when you pay 60 bucks for shoes you should get enough rubber in the heel that a hole doesnt wear through it for at least half a year. honestly how much does it suck when it rains and you feel the water wicking through the hole in the heel of the shoes you just bought a month ago?
    i hate wearing dvs’s because they dont sponsor bmxersand their designs arent exactly my style but they seem to be the only company that makes shoes that last.
    is lotek going to be selling in qbp this year? if not that sucks

  • http://Website run DMC

    MYYYY, ADIDAS

  • http://Website Ryan Nyquist

    My DVS’s didn’t last long at all, sole is tearing off all over the place.

  • http://Website south bay dre

    half cabss fer life!11

  • http://www.d1bmx.blogspot.com Pissed off Shoe guy

    my socks offer better protection than shit loteks.

  • http://Website Boston

    That’s a fact. I’ve owned pairs of both.

  • http://www.aces.uiuc.edu/~vista/html_pubs/DRYING/dryfood.html Griselda Maertens

    stupendous blog you compass

  • http://www.dumboSeroka3014.com Erik Vanaria

    Indeed, I imagine there will be a big bill to pay anyway.