TCU Exclusive: Rich Hirsch Interview.

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Rich is an easy guy to interview because he’s always got something new going on. I hit him up with 8 quick questions about how Mike Aitken’s doing, the future of Fremont, what happened with Subrosa, what’s up with the Lotek DVD and more. He even sent over a photo of some singing cats. I’m not posting the photo of him with Paul Wall though, no matter how much I want to.

1) I saw on the Fit site that you were riding with Robbie and Mike Aitken this weekend. How is Mikey doing and is he filming already?

No… We were filming an interview about the whole deal so he could explain it further in the video. He’s doing real good though and he is getting back into starting to cruise around with his homies so he’s stoked for sure.

2) Is Fremont really dead?

No… Just going real slow currently. We still have shirts and shit if anyone wants them.

3) What is the most frustrating part of running a shoe company?

Still not being able to make a pair of shoes I love haha. I have high hopes for the Dak shoe though.

4) Is there still going to be a Lotek DVD?

Not anytime soon… I really like the video player on the Lotek site and have some quality new shit to put in there real soon. More Hoder coming too.

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5) What happened with Coast?

Nothing… We stopped before we started.

6) What happened with Subrosa?

The Fit video. It’s all good though.

6.5) You mentioned buying a new frame on Twitter… what did you go with?

I got a S&M Randy Brown frame… I like that it has the big triangles. Got a whole new kit from S&M/Fit, stoked. Thanks Nick!

7) Are you excited to be editing the new Fit video? Is it really going to be done for Interbike?

Yeah it’s a real fun project to be a part of. Interbike is the deadline for sure.

8) Why didn’t you like The Hangover?

It was too obvious, they wasted a funny ass crew of people.

Previously: New Mike Hoder Clips.| JJ Palmere Off Etnies; On Lotek.| Lotek 2012 Line.

  • dude

    the hangover was not not supposed to be a thriller or a mystery… it was a comedy. maybe rich is just over the hill.

  • da realest

    1. daks dont grip to PC’s
    2. within the first hour my daks were done
    3. i will never buy loteks ever again

    loteks are like the walmart version of vans..

  • http://suz Balls

    Maybe try metdal pedals for more grip.

  • cru

    metal pedals are for real riders

  • PeteyPabs

    i got nightwolfs about 3 weeks ago. and i DO run brakes and the sides/ underneath of the shoes are already going.. im pretty into lotek so im not trying to bash but i dont know something should change

  • Brandon

    the tongue ripped out of my daks somehow :( and they grip to pcs like like a hot knife and butter

  • chris

    dak has a shoe??

  • Moe H.

    Orchid Vandever Shoe is the best bmx shoe. Lotek shoes wear out to quickly… But their team rules.

  • evan

    whats “lotek”

  • south bay dre

    thats fuuny!!!! i just got dak shoes and they make this funny sound when they rub my frame!!

    ima throw em in the washer and see what happens??

  • j$

    plastic pedals are for pussies that like to change the color of their pedals every two months. the hangover sucked dick, shit wasn’t even that funny.

  • j$

    hahaha they’ll probably fall apart

  • pat

    we get it, if you run metal pedals you are the best, have a massive dick and are masculine as fuck. to each their own and shut the fuck up.

  • MikeK

    If Lotek but that tuck in laces thing DC is doing, I’d buy a new pair right now

  • j$

    nah maybe just enjoy buying pedals that last longer than my grips. go shred with your plastic pegs too, dumbass

  • feif

    No you’ve gotta understand that piece of shit hipsters always have to have refined taste. Rich just has a higher cinematic understanding than anyone who liked the movie. He needs subtle humor, so that he can laugh and still feel smart for “getting it”.

    Don’t worry Rich, you really do look tough and ganster in your flannel and giveafuck tats. You really cover up the dorky white kid thing well. We’re all buying it. It only took you 10 years to rip off those NW skaters clothing. Who’s next?

    PS- please continue to abandon your “projects”

  • http://westcoastbmx.blogspot.com west coast bmx

    BRING BACK THE THROWBACK!!!!!!!!!1

  • http://www.thecomeupbmx.net Brad

    Alot of you guys are total fucking haters,plastic pedals are nice and lite,but metal pedals do last longer,but just go buy rubens and they r lite and last forever,loteks are great shoes,thats why the best ride them,DC shoes are just as good,just go ask mirra,now all u haters go suck a dick

    if anyone noticed,im a big hater,bc i hate haters,lol

    now go ride bikes and quit yer bitchin on the computer

  • S4T4N

    i own loteks.
    no complaints.

  • james

    brad, pretty much everything you have just said is completely invalid

    1. ruben pedals are 5 times more expensive than plastics, so that is a huge factor. i myself would like rubens, except i don’t have the money

    2. you say “that’s why the best ride them” well, they can pick up new shoes for free whenever they want, and they get a paycheck from them.

    3. what has this got to do with DC? and if they are the same quality as you say, i am definitely not getting them.

    oh yeah rich, something really needs to be done about the quality. with the nightwolf, a fair few people complained about the weakness of the shoe. then the mikes came out. i thought that these issues would be addressed and i was silly enough to buy it. i then realised it was made of paper like material that ripped when ever a pedal pin scratched it. until lotek manages to make a good shoe, i am no longer a customer (which is a shame seeing as the mike was comfy as hell)

  • ant

    not even the owner of lotek loves the shoes

  • da troof

    Lotek should remake the first brown ones they made they where good.

  • drop

    i really love lotek shoes but the quality of the soles should get better. and another strange thing: i bought the blue nightwolfs in 12 a while ago and they fit perfectly. so i bought the black ones few days ago and they are way to small. whats up with that? so now i run half cabs cause that always fucked up to order loteks ,then send them back or exchange and pay for all the stuff, that sucks. hope that’ll change!

  • reed

    they look good, they ride good, but they just fall apart. come on man. we’re loyal to any bmxer owned company, so help us help you.

  • rip

    Direct, obvious, and shameless Vans rip. Fuck shoes, especially BMX ones. Vans are shitty too. Cheap glue. I’m buying steel toes right now. Suck it.

  • drs140t

    VANS….

  • http://www.niagarastreet.net charlie crumlish

    fuck yeah to rich editing the fit vid

  • nope

    throwbacks were the best shoe.

  • bobbyp

    my og nightwolfs are still hangin on harder than jesus to the cross. just sayin.

  • like a flag in the wind

    rich: “I like that it has the big triangles.”

    so you refer to the high seattube? if yes, does that mean you did not like your signature frame?

  • blah blah blah

    I have a few pairs of loteks, my nightwolfs are still going strong, as for my chase’s… well I dont wear em on the bike as i have my nightwolf’s… tried them once out back on the ramps but was more in favor of the regular sole style… but for comfort… I do love the chase… stick in an extra sole and they are awesome… and oddly enough… possibly the best shoe I have skated in too… I guess the skaters who told me the vulc soles were the best for a skate were right… but thats my opinion and now all you haters who think a pair of shoes should last 10 years can start your hating on me cause yes… I am a bmxr and I skate my ramps half of the time cause….. wait for it……….its fun… just like my little kids bike… fun…

  • MarkLark

    Bring back the original throwbacks.

  • http://flickr.com/wndpht dAVID

    THROWBACKS WERE THE BEST SHOES EVER! REMADE IT!!!!!!!!4

  • real talk

    rich hirsch, biggest burnout in the industry. can’t wait to see the pile of shit fit video that half the team hasn’t even filmed for…good luck bro

  • jeremy

    bring back not shitty stuff.

  • Doogie

    do you have any idea how many companys have made “vans rip offs”?????????

  • pb

    I threw my white coastals in the wash and every stitch came out. Every piece of the shoe was flopping all over the place. The sole of the shoe stayed together though.

  • Tedshred

    Good interview Adam. More quick ones with people are awesomez

  • ya boy orville still poppin that corn

    idk if I buy that, I put my white canvas coastals in the wash after riding them for 3 or so months and they came out brilliant, they’ve been workhorses for me. Did have some issues with the black and orange ones though, so who knows might just be the luck of the draw with individual pairs.

  • Les

    Lotek rules. At least they’re down.

  • BLERGH

    I think Rich seemed really cool on the defgrip interview. The only thing I think he is a little too relaxed about his responsiblities in the industry. If you and privledge to get paid to ride for a bike company you don’t edit the video for another. If you own a shoe comapny and kids are giving negative rep on your product, perhaps think about changing it.

    I think the lotek steam train is starting to chug to a halt and Rich doesn’t seem to want to shovel the coal to get it going again.

  • http://suz Balls

    Darrly Taco rides for Kink and films for Fit and is the man.

  • Tillman

    shut the fuck up. who cares?

  • AH

    Lotek are nice…maybe dak will get a signature shoe.I dont understand this “I got a S&M Randy Brown frame… I like that it has the big triangles”!!!!Because if you like that, why you do that shitty ALAMEDA SCOOTER FRAME??with smal triangles and shitty angles?…

  • ez

    maybe you should man up and rock metal pedals, dbag

  • da realest

    rich cannot figure himself out enough to run a company…lets take a look use to be a jesus pushin watever with the whole christian thing, then that whole mosh fiasco that last two day it seemed like, then off to redline where i thought good thing were to come and next thing i kno the guy is on subrosa. now to the current days where he has like 8 projects and none of them at 100%. i think if you just quit all the other projects and stuck to just lotek i truthfully think you could come up with 4 good quality pair of shoes but do you remember this one “I JUST WANT TO CREATE CHEAP SHOES TO MAKE LARGE PROFIT” kinda fuckin us all over i miss the troops and the throwbacks…

  • da realest

    fuckin beat me to that one haha

  • http://suz Balls

    TRUE SUBROSA DOES MAKE SHITTY FRAMES

  • brian

    the only decent pair of loteks ive had were the original nightwolfs.

  • http://kevinkupiec.blogspot.com kevin k

    My nike 6.0 morgan mids are practicaly industructable and grip everything I hate that their corporate but i cant pass up how good they are .

  • Jehsud

    Lotek/fremont/rich hirsh all suck go back to Columbia you wannabe white nigger

  • Tyyyler

    More short interviews Adam, they’re always interesting and funny!

  • Bryce Buchanan

    People need to stop hatin’, all these dudes who wish they could do shit get on here and talk like they’ve done something. People should grow up and learn to appreciate the bigger picture in life.

    BOOOOOOOOOOOOOOOOOM

  • Tykill

    Exactly what I was thinking. The Randy Brown frame is the complete opposite of his signature frame.

  • Sam Pederson

    I have met Rich a few times. A really friendly and humble guy. And a sick rider.

    We need more people like Rich in BMX.

  • matt osborne

    shut the hell up you racist cunt before i skull fuck your grandma. get my email from adam so i can kick the fuck out of you.

  • matt osborne

    that was to Jehsud, not you rich your a fuckin’ boss

  • trudat

    he better keep riding fit’s trendy nuts if he want to stay in business. seems like thats all hes doing well.

  • justin

    Rich hirsch ripped off the name LOTEK from a bay are graffiti writer.

  • http://www.terribleone.com/ paul buchanan

    everyone needs to chill out a little. you dont like the shoes, dont wear them.

  • eddy

    i actually work for vans and im pretty sure they dont copy andone douchebag?

  • eddy

    anyone*

  • romulus ledbetter

    wow so much to say little ones… go do something

  • humous

    im not hating im just quoting the things that make no sense to me.

    1.rich runs lotek, but hasnt made a shoe he loves?

    2. he BOUGHT a frame that is pretty much the opposite to the frame that was suposedly designed for his name.

    there good looking shoes but they are cheap made and for that reason i only buy vans authentic (lotek mike slims) or half cabs (eddie costals) as the vulcanised sole on those shoes actually lasts and they are great to ride in. hes a cool dude and props to him but just needs to get his shit together

  • coaztzzzz

    and don’t forget that just a few years ago he was all art school, indie fashion and talking about his high dollar jeans in a ride interview. Putting death cab for cutie in video sections no less. Now he just don’t give a fuck and he really really wants to show that.

    ex-christian, art school, rip-off artist posing as a creative entrepreneur and giving bmx a bad name

    Anyone that’s been paying attention to BMX for the last 10 or so years knows that this guy consistently and blantantly rips-off skate and street style

    The ones that stick up for him, either are connected through business, or only know him since Lotek. But by now even lotek’s turned out enough rip-offs and shitty shoes that even the new kids are catching on.

    My advice, get a real job and leave the “creativity” be

    It’s really a shame that he’s holding up some of the best riders in the world from riding for orchid or fuckin etnies or vans for that matter. If you don’t know who Derek Adams is, look him up.

  • http://suxez Balls

    1. Only Rick Thorne loves his own shit.

    2. Subrosa frames are grody.

  • http://suxez Balls

    to the max

  • paul

    i had some lotek shoes and they lasted along time and love them

  • trash

    ive never met a owner of loteks that didnt regret it.

  • evan

    wheres salvation??

  • Matt osborne’s dad

    Good job son! Fuck nigger hatin anti lotek camel jockey shooting breathin all the jew mans air! FYI rich and lou from blueprint are gay for eachother atleast that’s what dave thom said…… Fuck bmx faggots!

  • NWC

    Salvation was dope but I think rich and Bruce gave up and now Bruce has that shola company that’s super gnargoyle

  • DrifterDave

    they make great sandals after a week of riding normally, beach wear!

  • http://thecomeupbmx.net/videos/chase-dehart-on-fox Chase Dehart On Fox. / The Come Up / BMX

    [...] the record regarding Fremont, I asked Rich if it was over in his interview recently and he said it was “just going slow at the [...]

  • tyi

    this guys funny. every 1 should listen to his nonsense.