Now this is the kind of post I like writing. Just now I checked Vital and found myself watching a video of Cory Nastazio doing a backflip table. Then something caught my eye, an advertisement for a brand called Ezra welcoming Karl Poynter to the team. I clicked and the ad just took me right back to the Vital homepage. Interesting. Could this ad have been shown by accident before it was supposed to go live on the site? Karl’s Twitter mentions nothing of this new brand and a quick Google search doesn’t turn up anything of note. Typically, living in the BMX rumormill that is Southern California (and to a much greater extent, the OSS house) we hear about sponsor changes and new brands before they are officially announced but nobody I’ve asked has known what Karl was up to.
Could this be the new parts sponsor that Karl left Shadow for? I’m going to go out on a limb and say yes. Karl has mentioned that his signature freecoaster which was in limbo over at Shadow for years will now be released through his new parts sponsor but for now I’m wondering who’s behind this new brand. My first guess is that Karl’s frame sponsor, Eastern are doing a parts brand, but that’s just a shot in the dark. Perhaps we’re looking at the first major Jewish BMX brand since Ezra was a prominent character in the Hebrew Bible? Probably not. Either way, I’m sure that in light of this post, details will be made public very soon.
Previously: Dan Foley Off Ezra.| EZRA BMX Seamus McKeon Welcome Edit| Seamus McKeon on Guerra and Ezra
