But it’s not what you think. Nike’s not leaving BMX but they are getting rid of the 6.0 brand name (which encompasses BMX, surfing, snowboarding etc) and doing business under the Nike name. From what I’ve heard, everyone who is on the team right now will stay on but the following quote sounds a little grim:

“Going forward, instead of focusing on a wide range of action sports – the Nike 6.0 strategy – the company will target and invest the most in skate, surf and snowboarding, though Nike says it will still support the other sports under the 6.0 umbrella, such as wakeboarding, moto, BMX and skiing.”

Previously: Alex Kennedy and Simone Barraco in Israel Edit| Nike 6.0 Dennis Enarson & Nigel Sylvester Animated Promo.| Alex Kennedy x Simone Barraco Nike in Israel Teaser