But as for the topic at hand, obviously they had seen some potential in the market; otherwise they wouldn’t have invested in that advertisement space. I realize that the magazine company ‘sold out’ however they are still floating BMX with revenue, which is back to my initial point we still need to pat them on the back.

If nobody else well, thank you Ball Park. Because of you I can still receive my subscription in the mail and see more interesting photos and stories because your revenue allows photographers to travel to more places and have more interesting things to write about, making my time in the bathroom more enjoyable from better reading material.

But as for the topic at hand, obviously they had seen some potential in the market, otherwise they wouldn’t have invested in that advertisement space. I realize that the magazine company ‘sold out’ however they are still floating BMX with revenue which is back to my inital point we still need to pat them on the back.

If nobody else well, thank you Ball Park. Because of you I can still receive my subscription in the mail and see more interesting photos and stories because your revenue allows photographers to travel to more places and have more interesting things to write about, making my time in the bathroom more enjoyable from better reading material.

Nobody here is arguing that advertising is inherently wrong, but this cover is certainly notable in that it is the first time that we can prove an action sports magazine has essentially sold off ad space on their cover. At the very least it is worthy of discussion.