LOTEK BRAND X SHREDDIE from Christopher San Agustin on Vimeo.

Lotek goes high tech (by BMX standards at least) with their new ad for Eddie Cleveland’s signature shoe.

Some members of the S&M and Fit team (Jackson Ratima, Mike Hoder, Eddie Cleveland and filmer Marco Svizzero) were in town last week to film some stuff for upcoming video projects and to check out the King Of New York contest. There’s a dope slideshow of photos Marco took from the trip, including one of the craziest gap to tire rides I’ve seen courtesy of Hoder:

Also, note the numerous photos of 4Loko, which left everyone on the trip, and anyone they hung out with both mentally and physically scarred:

Coming from that Manna Machine. Don’t blink or you might miss it.

This is dope, haven’t seen any footage of Eddie C in a minute and he’s killing it. Jackson Ratima, Raul Ruiz and some others all have some real good stuff too:

“”We were going to go on a trip from LA to Seattle but on the way we found out it was supposed to rain so everybody just stayed at my house and pedaled around. Not exactly what we wanted to do but it was fun anyway. Peep game” – Jackson Ratima

music: “Weekend” D MAC”

We posted this the other day but here it is in Youtube form. I spoke to Andrew about this the other day too and it sounds real exciting.

Head over to The Bank to learn more.

I asked for the link for this earlier and someone came through with the link. Shockingly, it was on Rich’s old Youtube channel. I loved this edit when it came out almost 3 years ago and it’s still fun to watch, almost makes me wish Ian Schwartz didn’t become a promiscuous beet farmer.

Just saw this new site The Bank which has a hot edit up featuring Raul Ruiz, Eddie Cleveland, Andrew Jackson, Jesse Whaley and more. The site isn’t officially launched yet but from the looks of things, it could be good.

Earlier we posted that Fremont was coming back from the grave, but here’s some more details from the Them Facebook:

I believe Hoang, Jesse and Garrett are all new additions, also above appears to be a new shirt design.

New Ride BMX ad featuring Eddie Cleveland laying the bus down while looking for a bus down. You see what I did there.

Previously: The Making Of Stay Fit 27 With Eddie

Just saw this new Fit ad over on Defgrip featuring the man himself Daniel Benson. Also on Fit check out a little Q&A with Eddie Cleveland.