Fit are doing a little California tour. Go, hang out, meet some pro’s and have a good time.

Previously: Fit George Ramirez Props Commercial

Jackson’s been getting more play than anyone else on this site lately, and today we’ve got a bike check with him along with a quick interview about his set-up.

Here’s a new flipcam edit from Jackson Ratima featuring himself, Eddie Cleveland and the rest of their Bay Game crew. All I wanna know… where is D Block???

Previously: Living That Life: Jackson Ratima

Wow, this is awesome. Super tech, creative and smooth as a whistle. Whoever’s in charge over at Fit these days oughta put this guy on pro.

Previously: Jackson Ratima Fit Web Video

Fit did a little promo where kids could write in their questions for Jackson Ratima and he’d answer them. They posted up 10 answers on the site so go check them here.

Quick little edit of the process of making a Fit DLR stem. Featuring some riding from Van Homan, Jackson Ratima, and George Ramirez.

There’s a new edit up on Lotek all filmed at Clocktower in SF. There’s pretty much always some riders at the spot riding all the time or just sitting around chilling. In this edit you can see some pretty dope riding from D-Block, Cubby, Jackson Ratima, Sean Parker and Wolfman.

UPDATE: Embedded the video for your viewing pleasure.

Previously: Fucks With D-Block

New Lotek team update. Featuring Jackson Ratima, Wolfman, Mike Hoder and Ian Schwartz. Hoder actually went to jail a few months ago I think, hence the shirts.

Previously: Ian Schwartz Sunday Web Video | Jackson Ratima & Friends Web Video | Wolfman Web Video | Mike Hoder Vimby Edit

Sponsor changes are a funny thing. Most of the time a sponsorship starts as a result of a friendship. But most of the time when a pro changes sponsors, it’s a business decision. Sponsor changes can have huge effects on how the brands as well as the rider involved are percieved by the public… for better or for worse. Usually at the time of the sponsor change it’s hard to predict who wins and who loses (although these things usually aren’t a zero-sum situation and sometimes both parties can win or lose at the same time). With that, I decided to pick a few major sponsor changes of the past few years and offer my analysis. These certainly aren’t the craziest sponsor changes of all time (I lack the history,the perspective and the desire to write such an all-encompassing article) but it’s a start, and it made for a great blog title, haha. If you’ve got some good examples of great/awful/interesting/controversial sponsor changes from the past, let me know about them in the comments!
Continue reading The Top 6 Sponsor Switches Of All Time! >

New Fit ad featuring Jackson Ratima, check it out after the jump. Also while we’re at it, watch this Fit web video featuring Jack, one of my favorite things I’ve seen online in recent memory.
Continue reading New Fit Jackson Ratima Ad. >