LOTEK BRAND X SHREDDIE from Christopher San Agustin on Vimeo.

Lotek goes high tech (by BMX standards at least) with their new ad for Eddie Cleveland’s signature shoe.

David and Craig have, very deservingly, been bumped up to Lotek’s Pro-gram. Rich has also decided to do something similar with Lotek in the way of a grassroots sponsorship program (The Bro-gram) to show some support to kids who are down with Lotek. For more on all that, go here.

A couple months ago I went to Staten Island for a day with Craig and a few other guys. Then he went on a roadtrip and filmed 400 Wham Cam edits. Then he came back and we rode Brooklyn for a day and filmed a bunch more stuff. The “48 hours” name is actually pretty misleading since it’s not like we rode for 24 hours, it was probably more like 5 each day. Anyway we had a good time and even got some guest clips from his buddy Chris Z and yours truly. Shouts to Darryl Nau for providing a stellar intro shouting out Craig’s shoe sponsor, Lotek.

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Lotek just released this quick edit of Charlie doing his thing at Enhance Park. Crumlish never disappoints!

Lotek have some new jeans for the first time in a while… check them out here in both black and acid wash.

We posted this as a rumor a few weeks ago but both Dan and Rich said it wasn’t true and they were talking about it. Apparently things didn’t work out though and Dan’s off.

Lotek has added Luc Legrand to their team through French distro, Sunex. Check his introductory ad in full after the jump.
Continue reading Luc Legrand On Lotek. >

Them has some classic Lotek shirts up again for sale including the above Holeshot design which if you ask me, is one of my favorite shirts I’ve ever owned (it somehow got giant blue stains on it, I wore it for 6 days straight on a roadtrip one time without showering causing the armpits to permanently yellow and I ripped the sleeve so badly that I had to turn it into a tanktop and I still wear it). The Stranger frames are now available too.

Terry Adams and Eric Lichtenberger have both been let go from the Lotek team. The upcoming Lotek DVD is still in the works though and I have been putting in work filming some of my buddies like Craig Passero and Garrett Reeves (prior to breaking his foot) and it looks like it’s going to be amazing.

Also regardless of what happened between Lotek and Eric L, this Sunday edit is still amazing.

Caleb allllmost made it through this without doing a long nose wheelie.