Check out Profile’s latest print ad featuring Craig Stevens roasting a massive invert somewhere in South Africa.

The Profile team (consisting of Mike Saavedra, Jared Eberwein, Mark Mulville, Mike Meister, Ricky Mosley and Matt Coplon) spent a week out on the West Coast to meet new people, have a good time and come back with something to show for it all. With a crew like that, you know they easily reached all of their goals. If you want more, check out a photo gallery from the trip on The Union.

This, along with Profile’s recently updated and improved non-drive side guard really makes me want a Profile cassette. Here’s the official info:
“Back in November, Jeff Klugiewicz had the idea of helping us design a drive side hub guard.
After months of design, testing, and re-design, here is the finished product!

Bullet points:
-Made out of 7075 aluminum.
-Steel press piece that substitutes the drive side jam nut. The guard will work as your new cone spacer and jam nut.
-Integrated aluminum 14mm step for your drop out that serves as an anti-rotational pin.
-Comes in RHD or LHD. Make sure you get what side you need!
-Works on Profile Mini, Profile Totem, and Madera V-2 hubs.
-63 grams/2.2 ounces.

MSRP: $29.95“

Profile have a new (and frankly, much improved) website that you can check out here.

Matt Coplon explains how Profile is handling limited edition colors for 2012, then shows you how every Profile cassette hub is built by hand in sunny St.Pete, Florida.

Jared Eberwein put in work on some street spots, parks and trails in California for his latest Profile edit. In a time when well rounded riders seem to be less and less common, it’s cool to see Jared handle anything put in front of him with equal skill and style.

New Profile ad featuring Jared Eberwin, check it out in full after the jump.

If you want to rep a true American made BMX company while also kinda looking like a complete and total bad ass, you might want to get your hands on this new Profile shirt. Peep the info:

“Tie-died with blood, sweat, (and a little bit of old Metallica on the I-pod), the dudes over at GGSB hammered these out for us.
Each one is tie-died by hand.
Now in Stock!

-Water based ink.
-Red and blue tie-di with a black Profile logo.
-White, combed cotton Anvil blank.

Check your local shop for availability!”

Despite living in Florida my whole life, I generally reject everything that represents the redneck culture. That said, I think this matte camo colorway looks really good. The color will be available on Mulville Push stems, RHD mini hub sets, and spline drive sprockets. If you want to pick up a camo Push stem for free, all you need to do is be Profile’s 20,000th fan on their Facebook.

“This bowl was a treat. Smack dab in the middle of the keys in Marathon, Florida. We got about an hour session in before a torrential down pour soured the evening. Regardless, it was an amazing set up even for a short amount of time. Just makes you want to go back for more.“- Profile