Holy.

Fuck.

This is unreal. A lot of the jokes are based on The Come Up’s 2012 media kit and our re-vamping of our ad rates (which most of you don’t know about and shouldn’t care about) but still… unbelievable. Can’t believe we finally earned our very own S&M parody ad. Today is a very important day.

Oh and some of you may not know that this is based on a very old, popular internet meme you can read about here.

New S&M ad from Mike Hoder. This is so brilliant. If you don’t get it, click here. Check out the ad after the jump.

“Hit the road with Sharkbait, Aaron Bostrom, Arrash Saidi, Dave Jacobs, and Matt Gibeaut as they make their way to the Thomas Hancock benefit Jam in Scottsdale, AZ. Ride In Paradise Thomas Hancock“

Aleksi Ritsilä is S&M’s flatland rider from Helsinki, Finland. I’m no flatland aficionado, but it looks pretty awesome to me.

If you’re like me, you’ve probably always wondered how much big BMX companies are actually selling. Chris Moeller drops an insane statistic in a new featured I highly recommend on Clicked:

“We’ve made Slams for about 23 years now so probably somewhere in the neighborhood of 20 million pairs to date. They sell really well in China!”

Unbelievable. He also discusses driving a van over a set of Slams that Iron Horse had ordered in order to copy them. Hilarious.

Related, Mcgoo did a good post about Chris Moeller here.

New print ad courtesy of S&M’s newest rider. Speaking of S&M, go like their Facebook fan page this damn second. Check the ad in full after the jump.

Everyone who I’ve heard talk about this over the course of the last week or so has said the same thing; awesome move. Hucker is the perfect S&M rider. Amazing at dirt, good all around rider, parties like an absolute psychopath and he’s just a cool ass dude. Great move.

New video from a recent S&M trip to Matt Beringer’s place:

“Check out Matt Beringer, Juan Guerrero, Justin Henninger, Arrash Saidi, Keith Hartwell, Sal, Cameron Wood, Mike Saavedra, Larry Alvarado, and Panty Boy shredding at Beringer’s house in Salt Lake City.

Tunes by VoodDoo Glow Skulls

Filmed by Larry Alvarado, and Dylan Ambrose

Edited by Larry Alvarado”

“Instead of using all your saved lunch money on a dime sack, spend it the right way and blow it at our Warehouse Sale. Ca$$$$$h money only fools. See you there!!!“- S&M

Here’s a video of the S&M Halloween party that went down with plenty of riding, drunk antics and various other tomfoolery mixed in.