DC Am Team Ad Photo Shoot.

by: adam |


This is a video from the making of the 4 page DC am team ad that ran in the new issue of Ride. Any chance of said ad being even slightly not gay got obliterated when Craig Mast smashed a guitar for the photo. You are not Kurt Cobain.

That being said, I’m sure it wasn’t Craig’s idea and it was probably the result of some fruitcake art director or something. But still.

Previously: Craig Mast Bell Edit| Craig Mast Backyard Session| DC Shoes Adds Nine New Pro Riders

  • chad phaire

    nice

  • chad phaire

    fooled me

  • trv tom

    i dont know who they think they are smashing a perfectly good guitarrrrrrrrrrrrrrrrrrrrrrrrrr!

  • slone

    that is seriously the worst video player ever. you cant pause it or move around where you are in the video until its like halfway through or else you just get brought to their website. when you do pause it they black out the screen, which defeats one of the purposes of pausing which is to see something closer

  • tim

    wtf, all i hav to say bout this shit is, this is not bmx its all FAKE. fuck off.

  • Jara

    DC has probably massive marketing budget. That tethered MF camera is no toy.

  • rich

    its not bout stuff u use its how u use it n that was a waste of my time n probly 99 percent of the people come on here. look at whats going on stupid not wat camera is used.

  • tom

    i agree.

  • bri

    yea me to that was shit, not real.

  • johnson

    tim and rich your both idiots. the title explains itself PHOTO SHOOT, its obviously going to be a behind the scenes type video maybe if you werent retarded you would have known this and wouldnt have wasted your time, faggot.

  • http://www.myspace.com/arnie_asada arnie_asada

    his hand is broke its a gutair smash or him standing there?

    he couldnt pull off any insane stunters.

  • http://www.inthegnar.com Nick

    My favorite Nirvana guitar smashing moment is when Krist throws his bass in the air and it smashes him in the face while wearing an SSD shirt.

  • bbn

    craig mast is gay even if he doesnt smash a guitar

  • The Most Electrifying Man on TCU

    You wanna know what else ain’t real?

    Reality TV.

    Fucks still watch it.

  • g-rant

    hahaha and what place does phonyness have in bmx? i know they’ve stolen your soul, but that doesn’t mean they’ve got everyones yet. this shit is sooooo fucking lame in EVERY possible sence.

  • hmmm

    riding with craig for a long time, ive never heard him talk shit about anyone. the funny thing is, you’re all little pussies who talk shit on computers. something craig wont even see because he actually has a life

  • http://www.bmxperception.com Bmxperception

    bmxperception dot com

  • Wankstas

    You guys all suck! Your a bunch of internet dweebs that talk crap out of jealousy. Go ride your bike and try and progress instead of dissing people and companies because they are successful.

  • johnson

    if the backflip shot was photoshopped to make it look like it was over a fucking mountain or the tooth hang down a triple kinked curved rail i would agree with you about it being phony. but your blowing the shit out of porportion, WOW THEY LAYERED ALL OF THESE SHOTS INTO ONE PHOTO TO MAKE IT LOOK LIKE ITS ALL HAPPENING AT ONCE WHOOP DE FUCKING DO you faggot.

  • Perrrryyy

    or craig plays guitar, reps Fender, had a broken wrist, and they probably had him do that to represent what he does since he couldnt ride. Looked awesome and cool concept!