Wow, this might be one of the funniest things I’ve ever seen online. Basically Robbie Morales explains the magic properties of Gatorade that allowed Alex Kennedy to pull a trick on a Cult trip, which he otherwise never would have pulled. Clearly water or any other beverage would not have sufficed, for which reasons, we don’t know; Gatorade got it done. Then some surfers and skateboarders give their take, most of which are just as hilarious.
Listen I don’t mind swigging a Gatorade from time to time, and I think that most of their BMX marketing they have done so far has been pretty on point, but this video is just ridiculous and they should know better than to try and pass a sport’s drink off as a magic elixir on a market as cynical and jaded as the action sports crowd. The Come Up would love to be on the receiving end of some Gatorade marketing dollars just like every other BMX media company, but PLEASE don’t screw up your entrance into the market with anything this lame ever again.
Previously: Gatorade & Nigel Sylvester All Day Sessions: Bay Area| Gatorade Free Flow Tour: Incline Club Highlight Video| Nigel Sylvester: Inside The Edge.