Lotek Shreddie Advertisement

LOTEK BRAND X SHREDDIE from Christopher San Agustin on Vimeo.

Lotek goes high tech (by BMX standards at least) with their new ad for Eddie Cleveland’s signature shoe.

Previously: Eddie Cleveland & Jackson Ratima’s “Stay Fit” Section| New Fit Ad.| Coast x Quintin Edit

  • http://www.facebook.com/people/Ian-Phillips/1640980285 Ian Phillips

    Youd think after that much work they wouldnt cut the music off at the end

  • http://Website peanuts

    bought these and ripped through the soles in 3 weeks… comfy though, but ugly as fuck, just big black bricks.

  • http://Website Name (required)

    Loteks are poorly made, my soles also ripped within a month.

  • http://Website dude

    bring back that old eddie advert shredding those ramps. shit was awesome!!

  • http://Website frank

    does eddie c even ride anymore

  • http://Website ashley schaefer BMW

    this is actual footage of these being made. tiny pieces of shit constructed to make one big vulcanized poop

  • http://Website hi

    fuck those are so plain

  • http://Website Casey McKellar

    Have em, and love em. Way more support than the last years model, i had those too. Sprained ankle.

  • http://Website yayer

    well shit… i liked the advertisement!

  • http://Website Name (required)

    ^^^^ thats whats up

  • http://Website yes.

    yea

  • http://www.facebook.com/people/Nicholas-Field/100000148412843 Nicholas Field

    that’s how bmx shoes are made.. all kinds of little black shapes rotating in a circle followed by an implotion creating a shoe that will grip no where as good as vans.

  • http://Website Name (required)

    fuck these thangs. shoes shouldnt fall apart so quick.

  • http://www.facebook.com/people/Ben-Harper/100000565693860 Ben Harper

    when did bmx shoes become about what company can make the fanciest computer graphics. Lets see eddie cleavland show us the shoes while he’s doing a footjamwhip or something atleast. gay.

  • http://Website kareem

    fuck lotek shoes ,they all rip within a month.you cant polish a turd.

    vans ftw

  • http://Website Sense

    I have these, they have no grip at all, had to go back to my Vans right away, havnt touched the loteks since

  • http://Website nig

    why doesnt lotek just use different materials that are better quality and switch to a different manufacturer. after people have been complaining for so long they havent done much to make better qualitey shoes

  • http://Website Kyle

    There is nothing wrong with a BMX shoe company like Lotek doing an awesome commercial. All of the bigger brands that they’re competing with have insane advertising budgets, and do over the top graphic based commercials. If Lotek are able to put something cool together, more power to them.

  • http://jboutoftheuk.tumblr.com jboutoftheuk

    Word.

  • http://Website PissedOffShoeGuy

    fck that, i have no problem supporting a rider owned company. but quality comes first. if my feet are fucked up then i cant ride. u gotta protect your feet and loteks cant do it. lotek should make better shoes not better commercials.